Guevorg (George) Khatchatourov is the founder of Healthy Choice Massage Therapy & Natural Health and a Registered Massage Therapist with extensive experience in clinical care. He is deeply passionate about health, wellness, and the transformative benefits of massage therapy, bringing a thoughtful, evidence-informed approach to every treatment.
With a strong background in fitness and personal training, Guevorg integrates movement awareness, therapeutic exercise, and manual therapy to support recovery, performance, and long-term well-being. He works with individuals experiencing acute and chronic conditions, athletes, and clients seeking to maintain an active, healthy lifestyle.
Professional Approach
Guevorg focuses on thorough assessment and goal-oriented treatment planning. Each session is tailored to the client's specific needs, with an emphasis on restoring function, reducing pain, and supporting sustainable results.
He integrates a wide range of therapeutic techniques, including
- Trigger point therapy
- Deep tissue massage and deep compression
- Myofascial release
- Hydrotherapy
- Joint mobilizations
- Remedial exercises and stretching
- Graston Technique
Guevorg is also trained in therapeutic ultrasound and shockwave therapy, advanced modalities used to support healing in more complex or persistent conditions. Clear communication and client education are central to his approach, ensuring clients feel informed, supported, and actively involved in their care.
Conditions and Focus Areas
Guevorg commonly works with clients experiencing
- Acute and chronic musculoskeletal pain
- Sports and fitness-related injuries
- Postural imbalances
- Muscle tension and mobility restrictions
- Overuse injuries
- General wellness and preventative care
Qualifications
- Graduate Diploma in Massage Therapy
- Registered Member, College of Massage Therapists of Ontario
- Graduate Diploma in Graston Technique
- Diploma in Rehabilitation
- Certification in Therapeutic Ultrasound
- Certification in Shockwave Therapy
What type of massage therapy does Guevorg provide?
Guevorg provides clinical massage therapy focused on assessment-based treatment, pain relief, mobility improvement, injury recovery, and long-term wellness.
Does Guevorg work with athletes and active individuals?
Yes. With a background in fitness and personal training, Guevorg frequently works with athletes and physically active clients to support injury recovery, performance, and maintenance care.
What techniques does Guevorg use during treatment?
Treatments may include deep tissue techniques, trigger point therapy, myofascial release, joint mobilizations, stretching, remedial exercises, Graston Technique, therapeutic ultrasound, and shockwave therapy.
Is massage therapy covered by insurance?
Massage therapy services provided by a Registered Massage Therapist (RMT) are commonly covered by extended health benefit plans. Clients are encouraged to verify coverage with their insurer.
What can I expect from my first massage therapy session?
Your first session includes a thorough assessment, discussion of your goals and concerns, and a personalized treatment plan. Guevorg will explain findings and recommendations clearly so you understand each step of your care.
Does Guevorg focus on pain relief or wellness care?
Both. Guevorg supports clients with pain management, injury recovery, and rehabilitation, as well as those seeking preventative care and overall wellness maintenance.